Introducing The New Standard

introducing the new standard

FORMING : 

It was February of 2015 when Lee Hyori's representative team announced that her contract with her entertainment agency had expired 2 years prior. 2 months later, she announced that she closed her blog aswell as her twitter account & 5 months later it was announced she’d be taking an indefinite hiatus from her entertainment career, “to pursue other ventures”

In the new year of 2016, new accounts on all sns called THE NEW STANDARD came out , their first and currently only post? A casting call calling for anyone born from 1992-2004 to audition along with a link.

Press the link? A document form for future trainees to fill out the information and submit. 

The next day, a formal professional photo of Lee Hyori was posted to the account along with the caption, “please support me in my new endeavors”, the post reached 600k likes in 48 hours.

Over 10,000 people auditioned for the first audition held by TNS, only 130 people made it in, who placed number one? Only Naoi Rei , a future member of LYONU.

BUILDING :

This is their new building, built late 2021 due to the success of LYONU. It is 20 floors on each part of the building, every group has their own floor and there are still floors to spare for future artists. The middle part consists of office rooms and conference buildings.

This is the dorm building for the artists, it is 3 bedrooms each apartment, and if a group is big enough (svt) they are able to occupy a whole floor. The left side is for male artists and the right side is for female artists. The middle part has a spot for idols to hangout

FIRST TRAINEE GROUP : 

The NEWTEAM was a very popular predebut trainee group that consisted of 6 girls and 6 boys, they were set to be the first two groups that TNS would ever debut, the working names for the two debut teams were EUNOIA , for the girls team and SUNSET , for the boys team.

Notable trainees for EUNOIA team

Naoi Rei (Lyonu)

Mo Danielle (Newjeans)

Park Sieun (StayC)

Unfortunately, the three other members of EUNOIA decided not to pursue the idol life after the failed debut of EUNOIA.

Notable trainees for SUNSET team

Myung Jaehyun (Boynextdoor)

Shinyu (TWS)

Dohoon (TWS)

Yuma (&Team)

Unfortunately, the two other members of SUNSET decided not to pursue the idol life after the failed debut of SUNSET.

FIRST GROUP :

EYES OF ANGELS (리오누) also referred to as the biggest kpop groul, is a seven (formerly 8) member girl group under THENEWSTANDARD. LYONU consists of; Manon, Yunjin, Rei, Chaewon, Sooyoung, Wonhee and Iroha. They made their official debut on october 30th, 2020, with the debut extended play ‘from your eyes’ and the lead track ‘attention’, their two subunits , ANGELS CLUB and ANGELS OF MISERY, debuted on february 14th 2020 and june 12th 2020.

Originally set to debut nearly 2 years before with a near completely different line up , the circumstances with their debut and pre debut era was quite unknown until their documentary “the world is my oyster” came out in october 2021 for their 1 year anniversary. 

Their debut was immensely successful, allowing TNS to buy PLEDIS and to build a new building. Some of the many accolades the group received for their debut : A rookie grand slam, having 6 million pre-orders for their debut album winning 6 daesangs, having the fastest song to hit 1 billions streams in history (6 days ) & many more. 

THE NEWCOSMOS : 

The NEWCOSMOS is an app similar to weverse solely for TNS artists, the app came out along with the debut of TNS’ first debut group, KISMAT. 

It has many features including , livestreams , messages akin to direct messages, “group chats” where all members can participate in, stories like instagram and more ! 

The app has small bubbles per artist ,called “topias” for example, kismat's is called “KISTOPIA”, ZEROBASEONE’S is called “ONETOPIA” & YENA’S is called “YEPIA” 

The app is available in all regions and countries and the age rating is 13+ 

Slight ibs : lumisdr & phoning  ..

Acquisition of Pledis : 

On May 25th 2021 it was announced that THE NEW STANDARD has aquired Pledis entertainment and that the company would be dissolved into one.

On July 19th 2021 it was announced that all 13 members of SEVENTEEN had renewed their contracts with THE NEW STANDARD and 8/9 members of FROMIS_9 had resigned aswell , with member GYURI leaving at the end of the year.

ACTING LABEL : 

On June 1st 2022, THE NEW STANDARD announced the launch of their sublabel THE LAST STANDARD that would operate as an acting agency with Han Yuna serving as CEO . ( Han Yuna doesn’t exist here. )

A List of some actresses / actors currently under The Last Standard

KIM MINJU 2022-

BAE SUZY 2022 – 

PARK DA’AH 2022 – 

BYEON WOO-SEOK 2023 – 

LEE JAE-WOOK 2023– 

CHUU 2023– 

SON JIWOO 2025 – 

KIM GARAM 2025

MODHAUS ACQUISITION

On November 29th 2024 (loona 9/11 /j) it was announced that THE NEW STANDARD had acquired MODHAUS and their two groups TripleS and Artms. 

On December 1st it was announced that all members of TripleS and Artms had renewed their contracts with THE NEW STANDARD and would continue their activities.

There would be a slight change though, Cosmo would have a limit to how many times members could be in a unit to make it more ‘fair’ for other members and to lift the amount of work one member has to do.

GROUPS & SOLOISTS 

THE NEW STANDARD leads every generation it participates in (currently, yes it's only two generations but wtv) it is the standard for all other kpop companies.

Groups : 

SEVENTEEN 2015 – active 

FROMIS_9 2017 – active 

KISMAT 2020 –  active

KEP1ER 2022 –  active

LOOSSEMBLE: 2023 – active

TRIPLES: 2023 – active 

TWS 2024 –  active

ARTMS 2024 – active

ZEROBASEONE 2024 – active

IZNA 2024 – active

ABLUME 2025 – inactive

GIRLS ON FIRE 2025 –inactive 

RIIZE 2025 – inactive (re-debut)

LOONA 2025 -- inactive

Soloists : 

YENA 2021 – active

NAYEON 2022 – active

CHUU – 2023 –active

ROSÉ 2023 – active

✭・.・✫・゜・。..・。.・゜✭・.・✫・゜・。..・。.・゜✭・.・✫・✭

extra things

We brought back fun to kpop

the company actually protects us

Collab variety show named "the newverse" that airs weekly starting from 2022

85 % for idols , 15 % for company

Training is very good , all idols are very talented

Extremely good at promoting

Doesn't discriminate against idols, all idols are cared for under TNS

TNS has sublabels but im too lazy to show them